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    The Craft

    The Craft The Choice The Care The Change




    The Craft


    The Craft The Choice
    The Care The Change

    The foundation for longevity starts here, in our design studio. Making our shoes lovable and durable over time, means they will follow you for longer - becoming trustworthy companions for everyday life.

    Our design studio

    Everything begins in our design studio in Varberg, Sweden. Here, our ideas come alive by making thoughtful decisions about shapes, materials, and construction. We know that great design is a joint effort, and many skills are involved in making the perfect shoe. In our studio and full-size prototype workshop, we are free to create and try all our ideas, no matter how big or small. Always with our core philosophy in mind - to make long-lasting pieces that can withstand the test of time, with durable design and a contemporary aesthetic at it’s heart.

    Our materials

    Throughout our design process, we carefully select materials with great respect for people, the environment, and our planet. From the refined uppers to the lining of our shoes and accessories – step by step, we strive to improve and find sustainable substitutes for each of our product components. Our starting point is leather from LWG-certified tanneries, chrome-free tanned inner soles, and our textile linings which are all in either organic GOTS-certified cotton, recycled polyester, or Tencel™. But we do not stop there. The way forward is to keep proactively developing close collaborations with our suppliers and their sub-suppliers with transparently as a core value. This is our way of becoming more circular.

    The packaging

    All products must be carefully packed during transport to sustain the product's appearance and material characteristics. Our shoe boxes are customised for each model to ensure there is no unnecessary space, maintaining quality and keeping emissions caused by transport to a minimum. The filling material is both purposed to keep the product's actual shape and to ensure the shoes do not rub against each other inside the box.

    The shoe box and the silk paper are made of FSC-certified paper, and the filling material is made from recycled paper. All package parts are recyclable, and the boxes are excellent for storage over time. Some of our shape sticks are made out of plastic, but will be exchanged for FCS-certified cardboard material during spring 2023.

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