Shoe Care

Shoe Care for all materials

Shoe care is essential for preserving both the appearance and function of your shoes and boots. By regularly cleaning, conditioning and protecting your footwear, you can extend their lifespan and enjoy your favourite pairs for longer. Whether you wear your shoes daily or occasionally, proper shoe care is essential to keeping them looking their best for as long as possible. 

Different materials require different shoe care to maintain their properties. Leather shoes need to be moisturised using shoe cream or leather wax to preserve their suppleness and shine. Suede and nubuck are cleaned using specific brushes and products, while textiles require waterproofing to withstand everyday wear and tear and regular cleaning to remove stains and dirt. 

How do I clean my shoes?  

1. Clean the shoes 

Different materials require different products and tools, but the golden rule almost always starts with cleaning. Begin by brushing away dirt and dust with a shoe brush or suede brush, depending on the material. Always brush shoes when they are dry. Continue by applying cleaning foam with a polishing cloth or brush, working it over the entire shoe. This gently lifts dirt from leather, suede, nubuck and textiles. 

2. Condition with shoe cream 

Once the shoes are clean and dry, apply shoe cream or shoe wax. Both products moisturise the material, restore its natural properties and give the shoes a fresh, well-maintained finish.  

3. Waterproof for protection 

Once the shoe cream has been absorbed and the shoes or boots are dry, finish off by waterproofing the material. Using a waterproofer creates a protective barrier against moisture and dirt, making the shoes more resistant to wear and weather. 

With this simple shoe care regimen, you will keep your footwear looking great, functional and fresh for significantly longer. 

Frequently asked questions about shoe care: 

What is shoe care?

A combination of cleaning, conditioning and protection that extends the lifespan of your shoes.

Why should I use shoe care products?

The lifespan of your shoes and boots is extended, allowing you to enjoy your favourites for longer. 

How often should I take care of my shoes?

As needed. Regular cleaning is recommended, but it naturally depends on how often the shoes are worn and in what climate. 

Do all materials require maintenance?

Yes, most materials benefit from regular cleaning and a protective layer to guard against dirt and moisture. Read more about our materials and how to care for them on our The Care page. 

Whether you are looking for shoe care for suede, leather, or textiles, you will find all the information you need in our guide.