Absolut rock n' roll

"IN AN ABSOLUT WORLD, you're with the band. To pay tribute to rock-and-roll — ABSOLUT is launching a limited edition bottle wrapped in a leather- and studs gift pack." This is how the Swedish treasure Absolut Vodka is promoting their limited edition bottle. In 1879, Lars Olsson Smith introduced the continuous distillation with which he made Absolut Rent Bränvin (Absolute Pure Vodka). Instead of the usual three or four times, the vodka was distilled an infinite number of times. 100 years later, it was reintroduced as ABSOLUT. Just as then, ABSOLUT is produced in Åhus, L.O. Smith’s birth town. The old expression now needs to be changed, so from now on it's; S*x, vodka and rock n' roll...